Bookmark and Share
MEDIA KIT . Work Hard, Play Hard, Spend Hard

They Work Hard
Currently Employed75%
White Collar52%
Professionals/Proprietors/Managers40%
Blue Collar20%
Health/Medical Services Industry12%
Education Professions8%
Plan to Take College Level Courses (next 12 months)23%
Purchased 12+ Books from a Bookstore (last 12 months)51%
Voted in Local, State, National Election (last 12 months)88%

They Play Hard
Attended Movie Theater (last 30 days)45%
Visited Bars or Night Clubs (last 30 days)54%
Attended Opera/Symphony/Theater (last 12 months)43%
Attended Rock/Pop Concert (last 30 days)39%
Traveled Abroad by Air 1+ times (last two years)27%
Attended 3+ College/Professional Sporting Events (last 12 months)31%
Attended Major Theme Park (last 12 months)23%
Visited Casino (last 12 months)38%

They Spend Hard
Plan to Buy Furniture (next 12 months)31%
Plan to Remodel Home (next 12 months)40%
Plan to Buy Vehicle (next 12 months)21%
Plan to Buy a Home (next two years)23%
Plan to Buy HDTV (next 12 months)15%

Demographic information provided by The Media Audit (Dec/Jan 2008-Jun/Aug 2009) Online "unique visitors" compiled by Google Stats (February 2009)

Download the City Paper Media Kit PDF

123 Chestnut St., 3rd floor • Philadelphia, PA 19106
Phone 215-735-8444 • Fax 215-735-8535 • adinfo@citypaper.net

 
 
ADVERTISEMENT