Just Opened

Sephora

by Amy Strauss

1714 Chestnut St., 215-563-6112, www.sephora.com

Jonathan Antin, star of Bravo's Blow Out, offered the occasional words of wisdom between diva fits: "The way we feel about ourselves is connected to how we feel about our hair." His popular line, Jonathan Product, is just one of the treats you can pick up at the newest Sephora.

The mothership of cosmetics, perfumes and hair products, Sephora ensures that your pout will be the prettiest and your wallet, well, the emptiest. More than 200 brands stock the brightly lit store with 15,000 products. Tempting new fall finds include the latest from Bare Escentuals, Bliss' FatGirlSlim firming cream and a line of Philosophy skin-care products. Not sure if your lids can handle Hard Candy's bold eyeshadows? You're encouraged to sample in comfort. Mirrors, tissues, cotton swabs and makeup removers are strategically and generously placed throughout the store.

If you're overwhelmed by the 5,500-square-foot lip gloss mecca, fear not. Makeup artists are on hand to offer complimentary consultations. "Makeup's made to enhance your skin, not detract," advises Maya Shipman of NoLibs, who navigates Stila's four-shade eye palette like a pro. "Sephora holds no limit to what you can do with makeup." On second thought, pass the Hard Candy this way.