Coming Soon

Shari Roulin

by Ryan Creed

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Published: Apr 23, 2008

Photos by Michael T. Regan (CLICK IMAGES FOR LARGER VERSIONS)

Who: Shari Roulin

Age: 33

What: Owner of Reward

Opening: This August

Hood: NoLibs

Address: It's still a secret

What she can tell you: "The store is for people who have an appetite for a different, forward perspective. A place that takes Philly style to the next level. Go big or go home."

Brands to look forward to: Vanessa Bruno, Surface to Air, Ksubi, Henrik Vibskov, Stephane Verdino and Tsumori Chisato

Style philosophy: Diversity, but on trend

On the résumé: Former men's and women's apparel buyer and merchandising manager at Urban Outfitters

For spring, it's all about: Yellow

It's Friday night. She's wearing: A pair of gray straight-leg jeans, a ruffled Victorian blouse from Lover, short pull-on Repetto boots and lots of bracelets

And she's going to: Johnny Brenda's

Favorite thing in her closet: A black, vintage YSL dress with a blue floral print and cone-heeled Acne pumps

Most embarrassing thing in her closet: A long backless dress with green, brown, yellow and red stripes that she's had for 12 years and never worn

Best-dressed Philadelphian: "You, Ryan Creed!"

Favorite place to shop: Grasshopper

Trend that needs to stop: UGG boots

Best place to people-watch in Philly: Brunch outdoors at N. 3rd during the summer

Ideal celebrity clients: Thom Yorke, Chloë Sevigny, Agness Deyn and Zooey Deschanel

Make it your home page: rewardproject.com

Close-Ups
The Cover Girl
The Odd Couple
The Eye Candy
The Eco Chic
The Chain Reaction
The Highest Heels
The Trash Collector
Spring/Summer Shopping Calendar