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Who: Ali McCloud
What: Owner of eco-friendly Arcadia Boutique
Age: 31
Hood: NoLibs
Style philosophy: Comfort, versatility, going as green as possible
Problems with conventional fashion: Waste from fabric mills; pollution from pesticides; chemicals from traditional dyeing processes
Fashion inspiration: "My mom. She's always been very fashionable at every age."
Favorite labels: Chloe, Marc Jacobs, Zac Posen
Soundtrack: The Cure, Vampire Weekend, indie pop, indie rock, folk, jazz
For spring, it's all about: Any shade of blue; easy-to-wear dresses; a great pair of flip-flops
Most embarrassing thing in her closet: Corporate, conservative suits from a previous job
Favorite thing in her closet: A vintage Donna Karan dress
It's Friday night. She's wearing: A soft cotton jersey or bamboo dress and a cute pair of flats
Welcome trend: High-waist jeans
Trend that needs to stop: Beading and sequins
Favorite place to shop: Revelations, Lost and Found, Conspiracy, Art Star, Anthropologie
Favorite place to people-watch: Honey's Sit 'N Eat
Pet: Triumph, a French bulldog
Pet peeve: Women who shop with low confidence
Favorite fashion era: the '60s
Side project: Away@Arcadia, a socially responsible travel service
Just in for spring: Japanese rice paper bags by Matt & Nat; pieces by eco-conscious label naturevsfuture
Stop by: Arcadia Boutique, 819 N. Second St., 215-667-8099, arcadiaboutique.com
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