AmareSinh Fashion & Art Social

Fashion > Forward

by Julia West

	print	email	reply	rss feed

Published: Oct 6, 2010

Every small business starts somewhere, and it's usually not anywhere particularly glamorous. You can almost see Huyen Tran's story on a commercial for small-business credit cards: She'd be toiling away in an East Oak Lane basement, surrounded by legal papers and last-minute garment embellishments like sequins and studs. Then the camera would shoot to a Skype conversation she's having with her brother and business partner, Fashion Institute of Technology grad Huy Tran, who lives in Shanghai. In other words, all the elements are present for the siblings' fashion line, AmareSinh, to become a tale of humble beginnings and big success.

(CLICK IMAGE FOR LARGER VERSION)

AmareSinh's underdog appeal blew up earlier this year when the Tran siblings entered the nationwide Chamber of Commerce competition I Am Free Enterprise. They received nearly 6,000 votes in a mere two weeks, only to be defeated in the end by fitness entrepreneur Carlos Sanchez. Motivated by the grandiose response from friends and strangers alike, the sister-brother duo chose to continue with their fashion aspirations.

"I thought initially we could start by just selling stuff online," says Huyen. "And then I realized that's impossible because people are not going to buy stuff if they can't touch and feel it." To bring the product to the people, Huyen will be showing off her line in a fashion show, where shoppers can eye up AmareSinh's bold blend of masculine and feminine looks. Check out the khaki shorts with detachable suspenders, or the sheer tops mixed with toned-down, solid black Hammer pants and a slender studded belt. If you like what you see, Tran says you can leave the event with ready-to-wear pieces they'll have for sale after the show.

Wed., Oct. 20, 7-10 p.m., free, AxD Gallery, 265 S. 10th St., 215-627-6250, amaresinh.com.

(julia.west@citypaper.net)

Icepack
Paranormal State
OutFest
West Philly Bookstore Crawl
Camp Tabu
Women Directors
Do Yoga Philly!