A movement has begun, designed to change the way acupuncture is perceived and delivered, and Philadelphians Korben Perry and Ellen Vincent are on board.

I am struck by the stickers' tone of righteous indignation. Just a marketing scheme. My first thought: If you object to this marketing scheme, it seems hypocritical to fight it with a ... marketing scheme. But then I want to know why. What is it about the moniker that is so troubling?