Staff Blog
SEPTA promptly corrects massive Philly Beer Week “oops, that’s actually New York” screwup
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| BOO THIS PASS! |
| phillyskyline.com |
On Monday, R. Bradley Maule put us on to the sad fact that SEPTA had placed NEW YORK'S SKYLINE on its special Philly Beer Week passes. (Good for one day of unlimited bus, trolley and rail rides, the $9 passes are being offered to discourage people from getting behind the wheel during Beer Week, which runs March 6-15.)
Brad:
But seriously. New York? No one noticed this. Not the graphic designer who put the pass together in Quark or InDesign. Not the supervisor who approved the job. Not anyone in the office who they showed the pass to: "hey, come check out the Philly Beer Week pass we made."
Not a good look.
Thank God SEPTA has updated the pass. Here's the new one, this time featuring the correct sprawling East Coast metropolis (loving the filename — "beer-week-revised-sample.jpg"):
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| septa.org |
OK, but we're still gonna be a little sore about this until we get a couple high-gravity beers in us.
I’ll start drinking now so I feel better.
BOOOOOOOOOOOOOOOOO
How much did this mistake cost taxpayers?
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Oh how very Sept this is. At least they are on time and offer a convenient token-purchasing system…oh, right.
I’m guessing they designed with beer goggles on…
Ohh, Inepta. You’ve done it again.
I’m not really surprised, though. Considering how truly awful so many of the pass designs are, these clearly aren’t top-notch designers we’re talking about here.
Just the latest in a long ‘track’ record of Schlepta blunders – there was the graphic of a schedule clock with 72 tick marks for minutes, a timetable showing the R5 to “Stratford”, another listing a child’s fare of “0.50¢”, and their recent press release touting how SEPTA can “compliment” your lifestyle.
Next, they’ll tell us how to ride the “trane” or the “buss”…
Glad to see they corrected the missing hyphen. Oh wait it’s still missing. Who’s in charge here?
[...] it never hurts to take extra care to make sure you’ve got the right city. The story, via Philadelphia City Paper: On Monday, R. Bradley Maule put us on to the sad fact that SEPTA had placed NEW YORK’S [...]