[Friend's Name],

I found this great story on CityPaper.net and wanted to share it with you...here's a teaser:

Could Tom Cruise to Victory?

In a well-run campaign, almost everything a candidate does is targeted toward assembling enough votes to win. In a poorly run campaign, there is little rhyme or reason why candidates are (or are not) doing something. So, for the next five weeks, I will attempt to explain why candidates are (or are not) doing certain things.

We'll start with Tom Knox, who has come from nowhere to second place on the strength of television ads.